Southwestern Adventist University

Undergraduate Bulletin 2011-2012 PDF

Programs

B.A. in Communication

  • Emphasis in Advertising and PR -- 38 hours (19 u.d.)
  • Emphasis in Graphic Communication -- 38 hours (19 u.d.)
  • Emphasis in Journalism -- 38 hours (19 u.d.)
  • Emphasis in Radio-TV-Film --  38 hours (19 u.d.)

B.S. in Communication

  • Emphasis in Advertising and PR -- 47 hours (25 u.d.)
  • Emphasis in Journalism -- 47 hours (25 u.d.)
  • Emphasis in Radio-TV-Film -- 50 hours (28 u.d.)

Communication, B.A.

Advertising and PR Emphasis

     
COMM 110 Communication Media 3
COMM 115 Discussion Techniques 3
COMM 137 Digital Media Techniques 3
COMM 201 Communication Research 1
COMM 222 Media Writing 3
COMM 224 Digital Photography and Editing 3
COMM 241 Public Relations 3
COMM 335 Persuasion 3
COMM 343 Visual Communication 3
COMM 351 Advertising 3
COMM 431 Media Law and Ethics 3
COMM 442 Applied Advertising and PR 3
COMM 451 Communication Theory 3
COMM 481 Communication Senior Seminar 1
  Total: 38

 

Communication, B.A.

Graphic Communication Emphasis

     
COMM 110 Communication Media 3
COMM 137 Digital Media Techniques 3
COMM 201 Communication Research 1
COMM 217  Motion Graphics 3
COMM 222 Media Writing 3
COMM 224 Digital Photography and Editing 3
COMM 247 Publication Design 3
COMM 248 Digital Graphic Design 3
COMM 343 Visual Communication 3
COMM 351 Advertising 3
COMM 431 Media Law and Ethics 3
COMM 451 Communication Theory 3
COMM 481 Communication Senior Seminar 1
  Total: 35

Required Cognate

     
ARTS 111 Drawing 3

Communication, B.A.

Journalism Emphasis

     
COMM 110 Communication Media 3
COMM 112 Announcing 3
COMM 137 Digital Media Techniques 3
COMM 201 Communication Research 1
COMM 222 Media Writing 3
COMM 224 Digital Photography and Editing 3
COMM 230 Broadcast Journalism 3
COMM 322 Reporting 3
COMM 343 Visual Communication 3
COMM 383 Editorial Techniques 3
COMM 422 Writing for Publication 3
COMM 431 Media Law and Ethics 3
COMM 451 Communication Theory 3
COMM 481 Communication Senior Seminar 1
  Total: 38

Communication, B.A.

Radio-TV-Film Emphasis

     
COMM 110 Communication Media 3
COMM 112 Announcing 3
COMM 137 Digital Media Techniques 3
COMM 201 Communication Research 1
COMM 222 Media Writing 3
COMM 230 Broadcast Journalism 3
COMM 237 Video Production I 3
COMM 313 Broadcasting in America 3
COMM 343 Visual Communication 3
COMM 351 Advertising 3
COMM 355 Understanding Film 3
COMM 431 Media Law and Ethics 3
COMM 451 Communication Theory 3
COMM 481 Communication Senior Seminar 1
  Total: 38

 

Communication, B.S.

Advertising and PR Emphasis

     
COMM 110 Communication Media 3
COMM 115 Discussion Techniques 3
COMM 137 Digital Media Techniques 3
COMM 201 Communication Research 1
COMM 222 Media Writing 3
COMM 224 Digital Photography and Editing 3
COMM 233 Interpersonal Communication 3
COMM 241 Public Relations 3
COMM 322 Reporting 3
COMM 335 Persuasion 3
COMM 343 Visual Communication 3
COMM 351 Advertising 3
COMM 381 Development 3
COMM 431 Media Law and Ethics 3
COMM 442 Applied Advertising and PR 3
COMM 451 Communication Theory 3
COMM 481 Communication Senior Seminar 1
  Total: 47

 

Communication, B.S.

Journalism Emphasis

     
COMM 110 Communication Media 3
COMM 112 Announcing 3
COMM 137 Digital Media Techniques 3
COMM 201 Communication Research 1
COMM 222 Media Writing 3
COMM 224 Digital Photography and Editing 3
COMM 230 Broadcast Journalism 3
COMM 241 Public Relations 3
COMM 247 Publication Design 3
COMM 322 Reporting 3
COMM 324 Photojournalism 3
COMM 343 Visual Communication 3
COMM 383 Editorial Techniques 3
COMM 422 Writing for Publication 3
COMM 431 Media Law and Ethics 3
COMM 451 Communication Theory 3
COMM 481 Communication Senior Seminar 1
  Total: 47

 

Communication, B.S.

Radio-TV-Film Emphasis

     
COMM 110 Communication Media 3
COMM 112 Announcing 3
COMM 137 Digital Media Techniques 3
COMM 201 Communication Research 1
COMM 217 Motion Graphics 3
COMM 222 Media Writing 3
COMM 230 Broadcast Journalism 3
COMM 237 Video Production I 3
COMM 313 Broadcasting in America 3
COMM 332 Electronic Media Management 3
COMM 337 Video Production II 3
COMM 343 Visual Communication 3
COMM 351 Advertising 3
COMM 355 Understanding Film 3
COMM 431 Media Law and Ethics 3
COMM 437 Digital Film Production 3
COMM 451 Communication Theory 3
COMM 481 Communication Senior Seminar 1
  Total: 50

 

Minor in Advertising and PR

     
COMM 110 Communication Media 3
COMM 137 Digital Media Techniques 3
COMM 222 Media Writing 3
COMM 241 Public Relations 3
COMM 351 Advertising 3
COMM 442 Applied Advertising and PR 3
  Total: 18

 

Minor in Communication

     
COMM 110 Communication Media 3
COMM 137 Digital Media Techniques 3
COMM 222 Media Writing 3
COMM 343 Visual Communication 3
COMM 431 Media Law and Ethics 3
COMM 451 Communication Theory 3
  Total: 18

 

Minor in Graphic Communication

     
COMM 137 Digital Media Techniques 3
COMM 224 Digital Photography and Editing 3
COMM 247 Publication Design 3
COMM 248 Digital Graphic Design 3
COMM 343 Visual Communication 3
COMM 351 Advertising 3
  Total: 18

 

Minor in Journalism

     
COMM 110 Communication Media 3
COMM 137 Digital Media Techniques 3
COMM 222 Media Writing 3
COMM 230 Broadcast Journalims 3
COMM 322 Reporting 3
COMM 422 Writing for Publication 3
  Total: 18

 

Minor in Radio-TV-Film

     
COMM 110 Communication Media 3
COMM 112 Announcing 3
COMM 137 Digital Media Techniques 3
COMM 237 Video Production II 3
COMM 313 Broadcasting America 3
COMM 332 Electronic Media Management 3
  Total: 18

 

Minor in Speech

     
COMM 111 Speech 3
COMM 113 Oral Interpretation 3
COMM 115 Discussion Techniques 3
COMM 233 Interpersonal Communication 3
COMM 335 Persuasion 3
COMM 451 Communication Theory 3
  Total: 18

 

Teaching Certification Program

The student must make formal application for admittance to the Teacher Education Program. Applications are available at the Education Department office.

Communication, B.A. or B.S., Journalism Emphasis - Secondary Teaching Area

The student must meet the requirements for a B.A. or B.S. degree in Communication - Journalism Emphasis.

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