Southwestern Adventist University

Undergraduate Bulletin 2011-2012 PDF

Courses

COMM 110 - Communication Media

3 hours

An historical and critical survey of the role played by communication media in shaping culture. Media examined include books; newspapers; magazines; film; radio, recording, and popular music; television, cable, and mobile video; video games; and the Internet and World Wide Web. Also examined are the supporting industries of public relations and advertising, as well as theories and effects of mass communication; media freedom, regulation, and ethics; and global media. Attention is given throughout  to improving students' media literacy. (Fall)

COMM 111 - Speech

3 hours

Theoretical and practical instruction in the principles of effective oral communication, with a concern for its importance in a democratic society. Emphasis is placed on content, organization, speaker attitudes, critical listening, audience analysis, and delivery. (Fall, Spring)

COMM 112 - Announcing

3 hours

Introduces the student to contemporary announcing techniques, especially for radio and television, but also for other media.  Emphasis is given to interpretation of copy, audio and video performance, voice analysis and improvement, interviewing techniques, pronunciation and articulation, and general speech improvement. Some attention is also given to ad-lib announcing, as well as news, music, and sports announcing. (Spring)

COMM 113 - Oral Interpretation

3 hours

Introduction to and experience in discovering the meaning in literature and effectively sharing this meaning through oral presentations. A variety of readings will be selected from scripture, poetry, prose, and drama. (Spring, odd years)

COMM 115 - Discussion Techniques

3 hours

A study of the democratic methods used to solve problems and conduct business in various kinds of group organizations. Includes a number of traditional face-to-face group activities as well as individual presentations. (Spring, even years)

COMM 137 - Digital Media Techniques

3 hours

This course is an introduction to the digital technologies and techniques applied to create contemporary media content.  Hands-on video and audio projects will expose students to the basic methods and procedures of creating content for digital media, including broadcast, the web, DVDs, presentations, and mobile devices.  Supplies fee.  (Fall)

COMM 170 - Media Production Practicum

1 hour

Prerequisite: Permission of instructor and department chair.

Supervised work in an off-campus media production environment. A minimum of 50 clock hours of work experience is required. Pass/fail course. May be repeated for a total of 3 credits. (Fall, Spring)

COMM 201 - Communication Research

1 hour

Prerequisite: UNIV  110, ENGL 121

An introduction to the research skills used in the field of communication. Students will use primary and secondary sources as well as communication journals, indexes, and databases as they produce a research paper and engage in other activities relative to critical thinking within the discipline of communication. Students will also be exposed to current communication scholarship and begin the process of senior portfolio development. This course fulfills the requirement for UNIV 201: Research in an Academic Discipline as specified in Southwestern's Quality Enhancement Plan.  (Spring)

COMM 217 - Motion Graphics

3 hours

An introduction to graphic design principles and requirements for still and animated images. The student will learn the fundamentals of motion graphics through basic 2-D and 3-D animation techniques. Upon completion of this course students will have a basic working knowledge of key software packages commonly used in communication industries.  Students will also have designed and completed broadcast- and web-quality projects suitable for their portfolios. Supplies fee. (Fall, odd years)

COMM 222 - Media Writing

3 hours

Prerequisite: ENGL 121.

An introduction to news, public relations, advertising, and other writing styles for communicating effectively. This course examines the writing process, including appropriate use of grammar, spelling, and punctuation, and shows students how to accomplish a variety of writing tasks in a media context. Extensive practice in writing. (Spring)

COMM 224 - Digital Photography and Editing

3 hours

Prerequisite: Permission of instructor.

Introduces the basic tools, materials, and techniques of digital photography. Assignments are designed to develop skill in camera operation, composition, and editing and printing the digital photograph. Some time is built into the course for learning Photoshop editing techniques, but the student will also spend time outside of class shooting and editing photos. Student must furnish digital camera (camera that shoots RAW preferred). Supplies fee.  (Fall)

COMM 230 - Broadcast Journalism

3 hours

Prerequisite: ENGL 121.

This broadcast news course emphasizes the importance of clear, concise, and engaging writing, as well as accurate, thorough, and fair reporting. Other elements include writing to audio, producing newscasts and public affairs programs, writing to visuals, news for stations and other media including the Web, and ethics and law. (Fall, even years)

COMM 233 - Interpersonal Communication

3 hours

Cognitive and experiential learning about interpersonal relationships. Students acquire insights about themselves and how they relate to others. Includes a segment on online social networks.   (Spring, even years)

COMM 237 - Video Production I

3 hours

This course introduces students to basic shooting and editing techniques used by video professionals. Hands-on experience will provide learning opportunities in operating a camera, as well as using both lighting and audio equipment.  Students will also learn key editing techniques to create professional-quality story segments used in news, magazine shows, and documentaries.  Supplies fee.  (Spring)

COMM 241 - Public Relations

3 hours

A course dealing with definitions, basic objectives, and concepts of public relations. Attention is given to the role of public relations, research for public relations, public and target audiences, communication concepts and channels, campaigns, and the legal and ethical environment of publics relations. (Also taught as MKTG 241.) (Fall)

COMM 247 - Publication Design

3 hours

This course emphasizes the graphic preparation of print materials, including newsletters, advertising, brochures, magazines, and newspapers.  Elements include typography, printing, integrating graphics with text, graphic manipulation, layout, and presentation.  A major segment of the course includes an introduction to desktop publishing and illustration software.  Supplies fee.  (Fall)

COMM 248 - Digital Graphic Design

3 hours

This course emphasizes the graphic considerations involved in web design, mobile media, and other digital media.  Elements include the basics of HTML and CSS, as well as layout and design, including structuring the page with proper alignment, consistency, and site navigation.  A major section of the course includes an introduction to website design and presentation software.  Supplies fee.  (Spring)

COMM 291 - Selected Topics

1 hour

Prerequisite: Permission of department chair.

This course offers the lower-division student opportunity to pursue investigations in fields of special interest under the direction of the departmental staff. Content and method of study must be arranged prior to registration. May be repeated for a total of 2 credits.

COMM 313 - Broadcasting in America

3 hours

An advanced study of broadcasting in the United States, this course includes elements on the origins and growth of broadcasting and cable; the physical bases of radio, television, and cable; programming, ratings, and effects; regulatory and constitutional matters; and current issues, including an international perspective. (Fall, odd years)

COMM 322 - Reporting

3 hours

Prerequisite: COMM 222 or permission of instructor.

A continuation of COMM 222, exploring the principles and practices of news reporting.  Emphasis is placed on writing for today's journalism, including web reporting and preparing content for multiple platforms.  Extensive writing. (Fall, even years)

COMM 324 - Photojournalism

3 hours

Prerequisite: COMM 224 or permission of instructor.

An advanced study of the visual image as it is used to document social conditions. Emphasis is given to news photographs, editing, cropping, legal and ethical considerations, and the ability to tell stories using multiple images combined with audio. Student must furnish digital camera. Supplies fee. (Spring, odd years)

COMM 332 - Electronic Media Management

3 hours

An advanced study of the management of media organizations, this course includes segments on historical and contemporary management theory, ethics in management, financial and human resources, promotion and marketing, programming, and regulation.  (Fall, even years)

COMM 335 - Persuasion

3 hours

A study and practice of the principles and techniques involved in persuasion. Elements include the psychology of persuasion; the relation of persuasion to imaging, advertising, and propaganda; and the role of persuasion in a free society. Students will work in teams to replicate published persuasive research and will present their findings in a public session. (Spring, odd years)

COMM 337 - Video Production II

3 hours

Prerequisite: COMM 237 or permission of instructor.

This course will expose students to advanced shooting and editing techniques, including multi-camera production.  Students will be required to shoot and edit story segments for a live, multi-camera show produced several times during the semester.   Supplies fee.  (Spring, odd years)

COMM 343 - Visual Communication

3 hours

A study of visual rhetoric, specifically the relationship between images and the messages they convey. The course will survey images in all areas of modern mass communication, including advertising, public relations, journalism, graphic design, photography, motion pictures, television and video, and the World Wide Web. Supplies fee.  (Fall)

COMM 351 - Advertising

3 hours

This course studies the role of advertising in society, its impact on the economy, its function in business and marketing, and its communication aspects, including media applications. Attention is given to social, legal, and ethical considerations; the business of advertising; consumer behavior; and creative strategies and processes. (Also taught as MKTG 351.)  (Spring)

COMM 355 - Understanding Film

3 hours

A study of film, including the medium's history and the development of cinema structure within social and cultural contexts. Elements include photography, mise en scène, movement, editing, sound, acting, drama, story, writing, ideology, and critique. Viewing and analysis of significant films in cinema history. 2 Lec 3 Lab. (Spring, even years)

COMM 381 - Development

3 hours

A study of fundraising and the philanthropic tradition and its role in the successful operation of nonprofit organizations. Attention is given to the techniques of producing fundraising proposals and campaigns directed to individuals, foundations, corporations, and other philanthropic organizations. (Fall, odd years)

COMM 383 - Editorial Techniques

3 hours

Prerequisite: COMM 222 Prerequisite or corequisite: COMM 322.

This course emphasizes the principles and practices of copy preparation and editorial decision making. Elements include working with writers, a production staff, and deadlines, as well as  headline writing, picture editing, writing photo captions,  and editing copy for accuracy, newsworthiness, language effectiveness, legality, and good taste. Students will learn practical application through editorial responsibility for the Southwesterner, the campus news website. (Fall, even years)

COMM 422 - Writing for Publication

3 hours

Prerequisite: COMM 222 or permission of instructor.

A course dealing with newspaper and magazine features. Emphasis is placed on publishing articles in on- and off-campus publications. Extensive practice in writing various types of feature stories and in dealing with editors and deadlines. (Fall, odd years)

COMM 431 - Media Law and Ethics

3 hours

A study of the major principles of media law and media-related ethical concerns. Emphasis is given to the most important court decisions and statutory enactments in communication law, including prior restraint, libel and slander, fair trial/free press conflicts, and the First Amendment. Attention is given to building a personal approach to ethics within the context of the individual's relationships both with supervisors and with the public.  This course fulfills the requirement for an upper division course with components as specified in Southwestern's Quality Enhancement Plan.   (Fall, even years)

COMM 437 - Digital Film Production

3 hours

Prerequisite: COMM 237 or permission of instructor.

In this course students will produce short films using advanced digital video methods, including 24-frame, single-camera filming techniques.  Emphasis will be placed on producing, directing, and editing dramatic segments.  Students will also have the opportunity to work with advanced post-production techniques, including color correction and sound sweetening of their projects.  Supplies fee. (Spring, even years)

COMM 442 - Applied Advertising and Public Relations

3 hours

This course uses team projects to teach the tools and techniques necessary to work in the fields of advertising and  public relations. Advertising assignments may include, but are not limited to, image and identity, political advertising, jingles and slogans, campaigns for large and small companies, and demographic and psychographic research.  Public relations assignments may include, but are not limited to, crisis management, special events, media relations, publications, and internal communications.  (Fall, odd years)

COMM 451 - Communication Theory

3 hours

This course presents the theoretical bases of interpersonal communication, group and public communication, mass communication, and communication in cultural contexts. Attention is given to the nature of inquiry and theory as well as several topics in communication theory, including interpersonal messages, cognitive processing, relationship development and maintenance, influence, group decision making, organizational communication, public rhetoric, media and culture, media effects, and intercultural and gender communication. There are ethical reflections throughout the course as well as discussion integrating and relating the communication theories covered.  This course fulfills the requirement for an upper-division course with components as specified in Southwestern's Quality Enhancement Plan.  (Spring, odd years)

COMM 471 - Radio Internship

1-3 hours

COMM 472 - Television Internship

1-3 hours

COMM 473 - Journalism Internship

1-3 hours

COMM 474 - Public Relations Internship

1-3 hours

COMM 475 - Advertising Internship

1-3 hours

COMM 476 - Graphic Communication Internship

1-3 hours

Prerequisite: Permission of department chair and instructor.

These courses offer the advanced student university credit for on-the-job, off-campus work in radio, television, journalism, public relations, advertising, or graphic communication under the joint direction of the departmental staff and a supervisor at the medium or business selected.

COMM 481 - Communication Senior Seminar

1 hour

In this course, communication majors will finalize the contents of their portfolios before graduation.  Students will also complete their senior thesis in this course.  This course is required of all graduating communication majors. Students will take the class in their senior year.  This course fulfills the requirement for a capstone/portfolio completion course with components as specified in Southwestern's Quality Enhancement Plan.  (Spring)

COMM 491 - Selected Topics

1 hour

Prerequisite: Permission of department chair.

This course offers the advanced student opportunity to pursue investigations in fields of special interest under the direction of the departmental staff. Content and method of study must be arranged prior to registration. May be repeated for a total of 2 credits.

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