Business Administration
Faculty/Staff
Aaron Moses, Chair; Fred Harder, Ana Patterson, Chanda Reins
Adjunct: Heath Beaty, Alison Hill, Karen Senecal, Andrew Smith, James Winegardner
Mission
Through its undergraduate and graduate programs, the Department of Business Administration prepares students for Christian service and business leadership in the global economy. Our department recognizes that excellence is best pursued through the development of the whole person, and is built on a solid foundation of business ethics and international cooperation.
Aims of the Department
- Maintain a curriculum that provides students with the necessary knowledge for successful work experience in today's business environment and graduate studies.
- Promote student's awareness of free enterprise with an international orientation within a framework of moral and ethical guidelines.
- Enrich the learning-teaching experience by fostering access to and utilization of appropriate learning resources.
- Promote faculty and student's involvement in community activities.
Graduate Program, MBA
See Graduate Bulletin.
Programs
B.B.A. requires 61 hours, B.S. requires 40 hours and minors require 18 hours.
- B.B.A. Accounting
- B.B.A. Finance
- B.B.A. International Business
- B.B.A. Management
- B.B.A. Marketing
- B.B.A. Dual Concentration
- B.S. Business
- B.S. Business and Computer Information Systems
- Minors in Accounting, Business and Finance
Degree Requirements
Business Core Courses
Required of all BBA students.
| ACCT 211 | Accounting Principles I | 3 |
| ACCT 212 | Accounting Principles, II | 3 |
| BUAD 203 | Research in Business | 1 |
| BUAD 211 | Profiles of Entrepreneurship | 3 |
| BUAD 270 | Management Information Systems | 3 |
| BUAD 301 | Principles of Management | 3 |
| BUAD 311 | Business Law | 3 |
| BUAD 321 | Business Finance | 3 |
| BUAD 460 | Ethics and Business Social Responsibility | 3 |
| BUAD 466 | Production and Operations Management | 3 |
| BUAD 472 | Business Policies and Strategies | 3 |
| BUAD | Portfolio | 0 |
| ECON 211 | Macroeconomics | 3 |
| ECON 212 | Microeconomics | 3 |
| MKTG 343 | Principles of Marketing | 3 |
| Total : | 40 |
Cognate Requirement
| MATH 241* | Intro. to Probability and Statistics | 3 |
| Total: | 3 |
*MATH 110 is a prerequisite for MATH 241.
Portfolio
Each student will develop a portfolio of the work that they have done. The portfolio needs to include examples of the student's work, covering the following areas: writing skills, group projects, quantitative analysis, problem solving, and community projects and or service.
The portfolio is to be turned in to the Business Administration chair two weeks before graduation. Two professors will evaluate the portfolio. Portfolio fulfills the requirement for assessment of information, technology, writing, critical thinking and research as specified in Southwestern's Quality Enhancement Plan.
Requirements by Concentration
Accounting, B.B.A.
Numerous career choices are available to accounting graduates, including working in not-for-profit accounting (for the Seventh-day Adventist denomination or other not-for-profit entities), public accounting, industry (ranging from small businesses to large corporations), and governmental accounting.
| ACCT 315 | Intermediate Accounting I | 4 |
| ACCT 316 | Intermediate Accounting II | 4 |
| ACCT | Electives | 10 |
| Total: | 18 |
Electives to be selected from the following courses
| ACCT 317 | Cost Accounting | 3 |
| ACCT 319 | Fund Accounting | 3 |
| ACCT 412 | Auditing | 3 |
| ACCT 415 | Advanced Accounting | 3 |
| ACCT 417 | Accounting Information Systems | 3 |
| ACCT 418 | Federal Income Taxes | 4 |
| ACCT 492 | Accounting Internship | 3 |
Finance, B.B.A.
The Bachelor of Business Administration in Finance prepares students with the skills necessary to meet today's business demands and those for the future. This finance curriculum explores the principles of financial analysis and control of individual business firms. It applies these principles to financial management, investment, the valuation and selection of securities, and the influence of the monetary and banking system on economic activity.
| BUAD 433 | Investment Principles | 3 |
| BUAD 452 | International Finance | 3 |
| BUAD 488 | Advanced Finance | 3 |
| BUAD 493 | Money and Banking | 3 |
| Electives | 6 | |
| Total: | 18 |
Electives to be selected from the following courses
| ACCT 315 | Intermediate Accounting I | 4 |
| ACCT 316 | Intermediate Accounting II | 4 |
| ACCT 418 | Federal Income Tax | 4 |
| BUAD 251 | Project Management | 3 |
| BUAD 383 | Finance Theory and Structure of Financial Markets | 3 |
| BUAD 422 | Portfolio Management | 3 |
| BUAD 491 | Selected Topics | 3 |
| BUAD 492 | Business Internship | 3 |
International Business, B.B.A.
International business is the current growth area for most organizations: large and small firms, not-for-profit organizations, and the public sector. Students wishing to maximize both their career options and their promotional opportunities in management, marketing, and finance while enjoying the opportunities of travel and cross-cultural activities will find that the more familiar they are with the international arena of business the more likely they will find career satisfaction.
| BUAD 452 | International Finance | 3 |
| BUAD 453 | Cross-Cultural Studies | 3 |
| BUAD 454 | International Management | 3 |
| MKTG 452 | International Marketing | 3 |
| Electives | 6 | |
| Total: | 18 |
Electives to be selected from the following courses
| BUAD 251 | Project Management | 3 |
| BUAD 317 | Business Communication | 3 |
| BUAD 372 | Human Resource Management | 3 |
| *BUAD 492 | Business Internship or | |
| Intermediate-Level Language | 3 | |
| *HIST 312/GEOG 317 | Historical and Political Geography | 3 |
| HIST/POLS 320 | American International Relations | 3 |
\* can be satisfied by at least 1 semester of ACA
Management, B.B.A.
This concentration provides education and training in theoretical and applied management principles and functions for students desiring a management career in for-profit, not-for-profit, and governmental entities.
| BUAD 317 | Business Communication | 3 |
| BUAD 372 | Human Resource Management | 3 |
| BUAD 423 | Organizational Behavior | 3 |
| BUAD 454 | International Management | 3 |
| Electives | 6 | |
| Total: | 18 |
Electives to be selected from the following courses
| ACCT 315 | Intermediate Accounting I | 4 |
| ACCT 316 | Intermediate Accounting II | 4 |
| ACCT 317 | Cost Accounting | 3 |
| BUAD 250 | Project Management and Leadership | 1 |
| BUAD 251 | Project Management | 3 |
| BUAD 317 | Business Communication | 3 |
| BUAD 453 | Cross-Cultural Studies | 3 |
| BUAD 492 | Business Internship | 3 |
| COMM 233 | Interpersonal Communication | 3 |
| MKTG 241 | Public Relations | 3 |
Marketing, B.B.A.
The marketing concentration within the BBA prepares students to meet the marketing challenges of today's organizations. Hands-on projects are used to encourage creativity and build marketing skills. Students completing this academic option will be prepared for job opportunities in advertising, sales, e-commerce, product line management, new product development, and customer relationship management.
| MKTG 241 | Public Relations | 3 |
| MKTG 350 | Consumer Behavior | 3 |
| MKTG 351 | Advertising | 3 |
| MKTG 443 | Marketing Research | 3 |
| MKTG 452 | International Marketing | 3 |
| Electives | 3 | |
| Total: | 18 |
Electives to be selected from the following courses
| BUAD 250 | Project Management and Leadership | 1 |
| BUAD 251 | Project Management | 3 |
| BUAD 453 | Cross-Cultural Studies | 3 |
| COMM 247 | Publication Design | 3 |
| COMM 248 | Digital Graphic Design | 3 |
| COMM 335 | Persuasion | 3 |
| COMM 343 | Visual Communication | 3 |
| MKTG 237 | Video Production | 3 |
| MKTG 442 | Applied Public Relations and Advertising | 3 |
| MKTG 492 | Business Internship | 3 |
B.B.A. Dual Concentration
For a dual concentration (ex. Management/Marketing) the student must declare a dual concentration as part of their BBA degree. A minimum of 18 credit hours is required for each concentration. The student must understand that with the additional credit hours, graduation time may be extended. Only required concentration courses will be allowed to overlap between the two concentrations. A course taken as part of one of the concentration's required courses cannot be used as an elective choice in the other concentration. Planning the two concentrations must be done with the aid of the student's advisor.
Business, B.S.
The Bachelor of Science (BS) in Business prepares students with the skills necessary to meet today's business demands and those for the future. This general business curriculum develops the breadth of management, interpersonal, and professional skills required to advance in today's complex business world. Students can focus their electives in areas as finance, accounting, marketing, human resources, or a second major that meets their professional goals and needs. People who choose this specialization are often pursuing entry-level business positions or seeking to advance their careers in a variety of business functions and settings.
| ACCT 211 | Accounting Principles I | 3 |
| BUAD 203 | Research in Business | 1 |
| BUAD 301 | Principles of Management | 3 |
| BUAD 311 | Business Law | 3 |
| BUAD 321 | Business Finance | 3 |
| BUAD 460 | Ethics and Business Social Responsibility | 3 |
| BUAD 472 | Business Policies and Strategies (Capstone) | 3 |
| MKTG 343 | Principles of Marketing | 3 |
| ECON 211 | Macroeconomics | 3 |
| ECON 212 | Microeconomics | 3 |
| Electives | 9 | |
| Total: | 37 |
Electives will be business classes selected with the aid of the student's advisor
Business and Computer Information Systems, B.S.
Students who wish to pursue this program must make formal application both to the Department of Business Administration and the Department of Computer Science.
Business Courses:
| ACCT 211 | Accounting Principles I | 3 |
| BUAD 203 | Research in Business | 1 |
| BUAD 301 | Principles of Management | 3 |
| BUAD 311 | Business Law | 3 |
| BUAD 321 | Business Finance | 3 |
| BUAD 460 | Ethics and Business Social Responsibility | 3 |
| BUAD 472 | Business Policies and Strategies (Capstone) | 3 |
| ECON 211 | Macroeconomics | 3 |
| ECON 212 | Microeconomics | 3 |
| MKTG 343 | Principles of Marketing | 3 |
| Electives | 9 | |
| Subtotal: | 37 |
Electives to be selected from the following courses
| ACCT 212 | Accounting Principles II | 3 |
| BUAD 317 | Business Communication | 3 |
| BUAD 372 | Human Resource Management | 3 |
| BUAD 423 | Organizational Behavior | 3 |
| BUAD 452 | International Finance | 3 |
| BUAD 453 | Cross Cultural Communication | 3 |
| BUAD 460 | Ethics and Business Social Responsibility | 3 |
| BUAD 492 | Business Internship | 3 |
| BUAD 493 | Money & Banking | 3 |
Computer Information Systems Courses:
| CSIS 110, 111 | Principles of Computer in Programming I, II | 6 |
| CSIS 125 | Discrete Structures I | 3 |
| CSIS 201 | Information Literacy for CS Majors | 1 |
| CSIS 211 | Data Structures & Algorithms | 3 |
| CSIS 215 | Object-Oriented Programming C++ | 3 |
| CSIS 225 | Discrete Structures II | 3 |
| CSIS 245 | Introduction to LAN Technology | 4 |
| CSIS 303 | E-Commerce and Web Site Design | 3 |
| CSIS 315 | Application Development for Event-Driven GUI Applications | 3 |
| CSIS 360 | Operating Systems | 3 |
| CSIS 445 | Internetwork Architectures | 3 |
| CSIS 450 | Principles of Database Design | 3 |
| CSIS 490 | Software Engineering | 3 |
| Subtotal: | 41 |
Required Cognates:
| MATH 241 | Intro to Probability and Statistics | 3 |
| COMM 115 | Discussion Techniques | 3 |
| Total: | 82 |
Minor in Accounting
| ACCT 211 | Accounting Principles I | 3 |
| ACCT 212 | Accounting Principles II | 3 |
| ACCT 315 | Intermediate Accounting I | 4 |
| ACCT 316 | Intermediate Accounting II | 4 |
| ACCT | Electives upper division | 4 |
| Total: | 18 |
Minor in Business
| ACCT 211 | Accounting Principles I | 3 |
| ACCT 212 | Accounting Principles II | 3 |
| ECON 211 | Macroeconomics or | |
| ECON 212 | Microeconomics | 3 |
| BUAD 301 | Principles of Management | 3 |
| BUAD | Electives (upper division) | 6 |
| Total: | 18 |
Minor in Finance
| ACCT 211 | Accounting Principles I | 3 |
| ECON 211 | Macroeconomics | 3 |
| BUAD 321 | Business Finance | 3 |
| BUAD 433 | Investment Principles | 3 |
| BUAD 452 | International Finance | 3 |
| Electives | 6 | |
| Total: | 18 |
Electives to be selected from the following courses
| BUAD 383 | Finance Theory and Structure | 3 |
| BUAD 422 | Portfolio Management | 3 |
| BUAD 493 | Money & Banking | 3 |
Accounting Courses
ACCT 211 - Accounting Principles I (3 hours)
Nature of accounting data and its use in business, fundamental procedures and records, operating cycle, preparation of financial statements, measurement of income and assets. (Fall)
ACCT 212 - Accounting Principles II (3 hours)
Prerequisite: ACCT 211
Accounting procedures and practices in partnerships and corporations, development of accounting data for use in management decisions, financial statement analysis, cash flow, income tax. (Spring)
ACCT 315 - Intermediate Accounting I (4 hours)
Prerequisite: ACCT 212
An in-depth study of the theory and techniques of financial accounting, including an accounting conceptual framework, a review of the accounting process and financial statement presentation, liabilities, and accounting concerns and standards relating to both current and noncurrent assets. This course covers materials and methods tested on the CPA exam. (Fall)
ACCT 316 - Intermediate Accounting II (4 hours)
Prerequisite: ACCT 315
A continuation of ACCT 315 emphasizing the application of accounting theory and standards to liabilities, equity, revenue recognition, leases, post-retirement benefits, income taxes, financial analysis, and accounting prices. Approximately one-quarter of this course deals with accounting research. This course covers materials and methods tested on the CPA exam. (Spring)
ACCT 317 - Cost Accounting (3 hours)
Prerequisite: ACCT 212
An in-depth study of the technical aspects of cost accounting systems including cost allocations; joint product and by-product accounting; actual, standard, and direct cost methods. Process costing is emphasized. This course covers materials tested on the CPA exam. (Fall, odd years)
ACCT 319 - Fund Accounting (3 hours)
Prerequisite: ACCT 212
Special accounting procedures for units of government and other not-for-profit organizations. This course covers materials and methods tested on the CPA exam. (Spring, odd years)
ACCT 412 - Auditing (3 hours)
Prerequisite: ACCT 212; MATH 241
A study of the theory and practice of auditing, with an emphasis on auditor compliance with governmental and professional regulations as well as ethical standards and on the detection of fraud. This course covers materials and methods tested on the CPA exam. (Also taught as ACCT 512.) (Fall, odd years)
ACCT 415 - Advanced Accounting (3 hours)
Prerequisite: ACCT 316
A study of advanced accounting and financial reporting topics including business combinations and consolidated financial statements, partnerships and branches, bankruptcy, multinational enterprises, and segments. This course covers materials and methods tested on the CPA exam. (Also taught as ACCT 515.) (Fall, even years)
ACCT 417 - Accounting Information Systems (3 hours)
Prerequisite: ACCT 212
A conceptual foundation of accounting information systems with emphasis on security, internal controls and setting up a computerized system using commercial acounting software. (Spring, odd years)
ACCT 418 - Federal Income Taxes (4 hours)
Prerequisite: ACCT 212
A study of the provisions of federal income tax laws as they apply to individuals, corporations, and other taxpayers. Emphasis is on personal income taxes, the various types of income, and the deductibility of costs and expenses in the determination of tax liability. Approximately one-quarter of this course deals with tax accounting research. This course covers materials and methods tested on the CPA exam. (Spring, even years)
ACCT 491 - Selected Topics (1-3 hours)
Prerequisite: Permission of department chair
Designed for the student who wishes to do independent study or research. Content and method of study must be arranged prior to registration. May be repeated for a total of 3 credits.
ACCT 492 - Accounting Internship (3-8 hours)
This course is an on-the-job, career-oriented internship program for training in accounting. Variable credit of 3-8 semester hours is available. Admission to internship is limited to students who have completed 40 semester hours in the business core and concentration and have maintained a GPA of at least 2.50 in the major. Prior approval of the business internship coordinator and department chair are required before the internship is started. The internship may count as one three-hour elective course in the accounting concentration. Note: A student may not exceed a total of 8 hours for ACCT 492, BUAD 492, and MKTG 492 combined.
Business Courses
BUAD 120 - Personal Finance (3 hours)
An introduction to personal financial planning and the impact of economics, environment, age, geographic location, personal income and career choice on personal finances. Some topics include planning processes, budgets, taxes, credit, loans, insurance, investing and retirement planning.
BUAD 202 - Introduction to Contemporary Business (3 hours)
An introduction to business models and functions within the current cultural and technological environments. The course further aims to provide practical skills in entrepreneurship and competitive strategies in business planning through hands-on experience.
BUAD 203 - Research in Business (1 hour)
This course is an orientation to the resources, skills, thinking processes, critical thinking, and software used in business research. Students will be introduced to the concepts and procedures of business-specific portfolio development. The students will also be introduced to library usage, quantitative and qualitative research, and documentation. The course will be team-taught with the library staff. This course fulfills the requirement for UNIV 201: Research in an Academic Discipline as specified in Southwestern's Quality Enhancement Plan.(Spring)
BUAD 211 - Profiles of Entrepreneurship (3 hours)
A course exploring the essence of entrepreneurship as expressed by leading experts in the field and visiting business professionals who share their personal experience. Emphasis is placed on innovation and teamwork as class members engage in new venture development. (Spring)
BUAD 250 - Project Management and Leadership (1 hour)
Course open to business and nonbusiness students who desire to learn and practice the intricacies of project management and leadership. Subjects include project planning, budgeting, scheduling, implementing, evaluating and reporting. Students will work as part of entrepreneurial teams to design, develop and implement projects. Each team will work independently, with the guidance of industry mentors and faculty coaches, to develop and implement specific projects. Enactus may be used as a means for accomplishing the practical aspects of the course. Lec & Lab. (Fall)
BUAD 251 - Project Management (1-3 hours)
Prerequisite: BUAD 250 or permission of department chair
Course open to business majors to practice the intricacies of project management and leadership. Under the direction of a faculty member, a student will identify, plan, and implement a project that is congruent with his/her professional training and goals. Students will be active members of the Enactus team. May be repeated for a total of 3 credits. (Spring)
BUAD 270 - Management Information Systems (3 hours)
Prerequisite: Grade of at least 70 on the computer entrance test, or CSIS 102, or permission of the instructor
The fundamentals of information systems: hardware and software, extensive information on database systems, telecommunications, electronic commerce, and knowledge management. Spreadsheet applications will also be covered in depth. (Fall)
BUAD 295 - Health Care Management (1 hour)
This course will explore the application of management theories in a regional hospital. Lectures will be presented by visiting professionals currently managing a regional hospital. Lectures will cover both the strategic planning and the day-to-day operations necessary to operate a regional hospital.
BUAD 301 - Principles of Management (3 hours)
A foundation course introducing the key management function of planning, organizing, leading, and controlling. Emphasis placed on leading and managing international organizations in a global economy and marketplace. (Fall)
BUAD 302 - Advanced Software Applications (3 hours)
Prerequisite: CSIS 102
Information systems, components of the Office suite, and integration of the individual software packages with one another and the Internet. Projects will challenge students to apply advanced software functions to real-life business scenarios.
BUAD 311 - Business Law (3 hours)
A study of the legal issues confronted in business operations. A general overview of the legal environment is presented, followed by an in-depth examination of contract law and the law of agency. This course covers materials tested on the CPA exam. (Fall)
BUAD 317 - Business Communication (3 hours)
Prerequisite: ENGL 121
This course is designed to survey the principles and forms of communication frequently found in domestic and international organizations. Emphasis on oral and written communication theory and practice. This covers materials tested on the CPA Exam. (Spring)
BUAD 321 - Business Finance (3 hours)
Prerequisite: ACCT 211
A survey of the field of finance, both private and public. Emphasis is placed on current problems in the field. Financial institutions are discussed, and loans and investment practices are analyzed. (Fall)
BUAD 372 - Human Resources Management (3 hours)
A course designed to provide a working knowledge of personnel functions, with emphasis on recruitment, selection, training, job design, performance evaluation, wage/salary administration, and compliance with regulation. (Spring)
BUAD 383 - Finance Theory and Structure of Financial Markets (3 hours)
Prerequisite: BUAD 321
Finance theories underlie the fundamentals in understanding finance and its role in markets. From measuring investment value, risk and return on investment, exposure to foreign currencies provide important tools for finance graduates. This subject will include foreign currency transactions, value at risk and portfolio theory. (Also taught as BUAD 573.) (Spring, even years)
BUAD 422 - Portfolio Management (3 hours)
Prerequisite: BUAD 321
This course will focus on portfolio optimization and asset allocation, the basics of bond pricing and debt portfolio management, the theory of asset pricing models and their pricing and debt portfolio management, the theory of asset pricing models and their implications for investment as well as techniques for evaluating investment management performance. The course will build upon the analytical skills developed in Financial Management. (Spring, even years)
BUAD 423 - Organizational Behavior (3 hours)
Prerequisite: BUAD 301
A study of the understanding, prediction, and control of human behavior within organizations. Topics include motivation, learning, leadership, diversity, communication, interpersonal behavior, group dynamics, decision-making and change. (Fall)
BUAD 433 - Investment Principles (3 hours)
Prerequisite: BUAD 321
Provides the student with the tools necessary for evaluating investments, including stocks, bonds, options and commodities. Evaluate the organization of securities markets, mutual fund investing, efficient market hypothesis, and fundamental analysis and valuation. Additionally, it presents a systematic methodology for constructing efficient portfolios and evaluating portfolio performance. (Spring, odd years)
BUAD 451 - International Business (3 hours)
Prerequisites: BUAD 301, MKTG 343
An analysis of how culture and social values influence management and marketing practices throughout the world. Problems and perspectives encountered in operating business across boundaries are considered.
BUAD 452 - International Finance (3 hours)
Prerequisites: BUAD 321; ECON 211
Financial management and economic theory in the international environment. The impact of regulation, taxation, capital and money markets, working capital management, capital budgeting, risk, and exchange rates on decision-making are considered. Consideration is also given to the development and application of economic principles within the world economy. (Also taught as BUAD 514.) (Fall)
BUAD 453 - Cross-Cultural Studies (3 hours)
Variables and effects of both verbal and nonverbal communication in international business. Practical applications are made for cultural differences, management expectations, and marketing practices. (Also taught as BUAD 516.) (Spring, odd years)
BUAD 454 - International Management (3 hours)
Prerequisites: BUAD 301
This course will provide students necessary skills and knowledge to manage within organizations that are multinational. There is an emphasis on the study and analysis of environmental forces, organizational design and organizational strategy in the global environment. (Also taught as BUAD 554.) (Fall)
BUAD 460 - Ethics and Business Social Responsibility (3 hours)
A study of the ethical, social, and legal responsibilities of business to its stakeholders, in relation to a dynamic macro-environment. Research paper required. (Fall)
BUAD 466 - Production and Operations Management (3 hours)
Prerequisite: MATH 241
A study and analysis of the planning, design, direction, and control of physical and human resources used in the production of goods and services. Emphasis is placed on solutions to operational problems in the physical, locational, storage, and general service subsystems. (Fall)
BUAD 472 - Business Policies and Strategies (3 hours)
Prerequisite: Open only to seniors majoring in the department. Subject to prior permission of department chair.
An integrative capstone course that explains what policies are, how they relate to strategies, and how a manager builds a strategic dimension into his or her actions. Any problem or opportunity - accounting, management, marketing, finance, production, organizational, personnel or other organizational dimensions - if it materially affects a firm's performance, is of strategic concern. Business ETS Test is taken. Portfolio requirement and completion is covered. This course fulfills the requirement for a capstone/portfolio completion course and an upper-division course with components as specified in Southwestern's Quality Enhancement Plan. (Spring)
BUAD 488 - Advanced Finance (3 hours)
Prerequisite: BUAD 321
General survey of financial theories, from the viewpoint of both the financial officer or manager and creditor or stockholder. (Also taught as BUAD 588.) (Spring, odd years)
BUAD 491 - Selected Topics (1-3 hours)
Prerequisite: Permission of department chair
Designed for the student who wishes to do independent study or research. Content and method of study must be arranged prior to registration. May be repeated for a total of 3 credits.
BUAD 492 - Business Internship (3-8 hours)
An on-the-job, career-oriented internship program for training in business management. Variable credit of 3-8 semester hours is available. Admission to internship is limited to students who have completed 40 semester hours in the business core and concentration and have maintained a GPA of at least 2.50 in the major. Prior approval of the business internship coordinator and department chair are required before the internship is started. The internship may count as one three-hour elective course in the management concentration. Note: A student may not exceed a total of 8 hours for BUAD 492, ACCT 492, and MKTG 492 combined.
BUAD 493 - Money and Banking (3 hours)
Prerequisites: ECON 211
This course addresses classical and contemporary issues in the theory of money, banking, and financial institutions. Topics covered include: the gold standard, the structure of central banks and the Federal Reserve system, theories of money demand and money supply, the relationship between money supply and overall economic activity, the theoretical and practical aspects of monetary policies and money creation, the efficacy of fiscal policies versus monetary policies, and the role the Federal Reserve plays in economic stabilization. We shall pay particular attention to the money creation plays in economic stabilization. We shall pay particular attention to the money creation process, to endogenous money versus exogenous money, and to the ability of the Federal Reserve to stabilize the economy. (Also taught as BUAD 676.) (Fall, even years)
BUAD 496 - Senior Business Seminar (1 hour)
Preparation for meeting the demands of the work and academic worlds after graduation. Topics include current trends, issues, challenges, and opportunities in business and in graduate education. Portfolio requirement. Senior Exit Test given. This class fulfills the requirement for a capstone/portfolio completion course with components as specified in Southwestern's Quality Enhancement Plan.
Economics Courses
ECON 211 - Macroeconomics (3 hours)
A basic study of macroeconomics which includes national problems such as supply and demand, growth, output and productivity, inflation, employment, interest rates, trade balance, and fiscal and monetary policies. (Fall)
ECON 212 - Microeconomics (3 hours)
A basic study of microeconomics which includes supply and demand theory, production and operation cost theory, consumer theory, price theory, competition, market structures, economics of the firm, and the role of government. (Spring)
Marketing Courses
MKTG 237 - Video Production (3 hours)
This course includes segments on lighting, the video camera, the production switcher, equipment interconnection, digital nonlinear edit ing, and program production for television. Emphasis is given to multiple camera techniques for both studio and location productions. Supplies fee. 2 Lec 3 Lab. (Also taught as COMM 237.) (Spring)
MKTG 241 - Public Relations (3 hours)
A course dealing with definitions, basic objectives, and concepts of public relations. Attention is given to the role of public relations, research for public relations, public and target audiences, communication concepts and channels, campaigns, and the legal and ethical environment of public relations. (Also taught as COMM 241.) (Fall)
MKTG 303 - E-Commerce and Web Site Design (3 hours)
An examination of the ground rules for competitive survival in the new market space of electronic commerce, including the electronic channels or well-designed Web sites and their impact on small and large business entities. Emphasis will be placed on analyzing information and applying graphic design techniques to develop effective Web pages for on-line business. Topics include e-commerce, navigation, security issues, networks, business models, and an overview of Web design and development tools. (Also taught as CSIS 303.)
MKTG 343 - Principles of Marketing (3 hours)
An introductory course dealing with basic marketing concepts. Emphasis is placed on managerial decisions to meet customer needs in the areas of product design, price, promotion, and distribution. (Fall)
MKTG 350 - Consumer Behavior (3 hours)
Prerequisite: MKTG 343
An integration of marketing theory and the behavioral sciences in order to understand choices and influences in consumer decision behavior. (Spring, even years)
MKTG 351 - Advertising (3 hours)
This course studies the role of advertising in society, its impact on the economy, its function in business and marketing, and its communication aspects, including media applications. Attention is given to social, legal, and ethical considerations, the business of advertising, consumer behavior, and creative strategies and processes. (Also taught as COMM 351.) (Spring)
MKTG 402 - E-Commerce Environment (3 hours)
A course designed to explore the world of e-business through using the web for selling and promotion. Emphasis is placed on developing e-commerce sites, processing payments, trust and security, protecting intellectual property, optimizing search engine results, and new methods of doing business online.
MKTG 442 - Applied Public Relations and Advertising (3 hours)
This course uses team projects to teach the tools and techniques necessary to work in the fields of public relations and advertising. Public relations assignments may include, but are not limited to, crisis management, special events, media relations, publications, and internal communications. Advertising assignments may include, but are not limited to, image and identity, political advertising, jingles and slogans campaigns for large and small companies, and demographic and psychographic research. (Also taught as COMM 442.) (Spring, even years)
MKTG 443 - Marketing Research (3 hours)
Prerequisite: MKTG 343
An overview of research theories, concepts, and methodologies as applied to marketing problems. Attention is directed toward the application of sampling, sample design, data analysis of marketing problems, and how findings are used in formulating marketing policies. (Also taught as BUAD 518.) (Fall, odd years)
MKTG 452 - International Marketing (3 hours)
Prerequisites: MKTG 343
This course will provide students skills and knowledge of the strategies for entering the international marketplace. An emphasis is placed on the impact of sociocultural, economic, technological, governmental, and demographic factors on the international marketing mix. (Fall, even years)
MKTG 492 - Marketing Internship (3-8 hours)
This course is an on-the-job, career-oriented internship program for training in marketing and e-commerce. Variable credit of 3-8 hours is available. Admission to internship is limited to students who have completed 40 semester hours in the business core and concentration and have maintained a GPA of at least 2.50 in the major. Prior approval of both the business internship coordinator and the department chair is required before the internship is started. The internship may count as one three-hour elective course in the marketing concentration. 45 work hours for each internship credit are needed. Note: A student may not exceed a total of 8 hours for MKTG 492, ACCT 492 and BUAD 492 combined.